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For Professionals 40+ Ready for a Reset

What Do You Want to Be When You Grow Up?

Successful on paper but stuck underneath it? The 8-step framework helps you find clarity and build momentum — without blowing up your life.

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What Do You Want to Be When You Grow Up? by Matt Santi
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"We must be willing to let go of the life we planned so as to have the life that is waiting for us."

— Joseph Campbell

Sound Familiar?

When Did Dreaming Become Dread?

Remember when "What do you want to be when you grow up?" was an invitation to dream — not a source of anxiety? When did we start measuring our worth by LinkedIn profiles instead of our impact?

"The fun isn't there anymore."
"It's been years of feeling drained."
"I want my work to mean something."
"I feel like a small cog in a huge machine."
"I'm always exhausted by the end of the day."
"I feel I have untapped skills but lack clear direction."

If any of these resonate, you're not alone — and you're not broken. This isn't about fixing you. It's about finding clarity.

The Book

"What Do You Want to Be When You Grow Up?"

This isn't another self-help book full of empty platitudes. It's a practical guide to rediscovering who you really are and what you actually want from life.

  • Uncover your core values and natural strengths
  • Break free from limiting beliefs holding you back
  • Create a clear vision for your next chapter
  • Build daily habits that align with your purpose
Get Your Copy — $7
What Do You Want to Be When You Grow Up? book by Matt Santi

The Hero's Journey Framework

8 Steps to Your Midlife Reset

Each step blends timeless wisdom with actionable strategies to move you from where you are to where you want to be.

1

Recognize Your Ordinary World

Assess your daily life. Are you thriving or just going through the motions? This is where your Hero's Journey begins.

2

Listen for the Call to Adventure

It's often a nudge — an inner whisper or life change that demands growth. Your dreams are refusing to stay silent.

3

Face the Fear of Change

Every call comes with doubt and resistance. But staying still doesn't stop the itch — it only turns it into frustration.

4

Seek Guidance & Find Your Mentor

No hero thrives alone. Mentors offer insights, encouragement, and that small push when you need it most.

5

Commit to the Unknown

This is where curiosity overpowers fear. It's not about perfection — it's about choosing momentum over comfort.

6

Navigate Obstacles

Challenges will appear as self-doubt and roadblocks. But this is also where allies show up to help guide you forward.

7

Achieve Breakthroughs

The moment you confront the deepest block between you and your potential. Once faced, everything opens up.

8

Come Full Circle

Return to your life as a stronger, wiser version of yourself — integrating the wisdom and lessons you've gained.

How It Works

Your Journey Starts Here

A simple path from stuck to unstoppable.

1

Get the Book

Start with "What Do You Want to Be When You Grow Up" — your roadmap to discovering purpose and direction. Instant digital access for just $7.

2

Access Your Portal

Get instant access to your member portal with the complete digital book and all 8 chapters of practical exercises.

3

Transform Your Life

Apply what you learn. Build new habits. Watch as clarity replaces confusion and purpose replaces drift.

Matt Santi

Matt Santi

Author & Retail Leader

18+ Years Leadership

About the Author

I Know What "Stuck" Feels Like

After 18+ years in retail management — including my current role as General Manager at JCPenney — I had the career. On the outside it looked like success. On the inside, I felt drained, restless, and quietly wondering: Is this really it?

I started doing the unglamorous work: journaling, experimenting, stripping away what wasn't working. Little by little, I built momentum — not through a massive reinvention, but through small, consistent steps in the right direction.

I turned what worked into an 8-step framework built around values, fear, and action. It's designed for people who want a real reset without blowing up their life or waiting for rock bottom.

Read my full story

What's Included

Everything You Need

Start your transformation journey with these powerful resources.

The Book

"What Do You Want to Be When You Grow Up?" — 8 chapters guiding you through your midlife reset journey.

Reflection Exercises

Practical exercises throughout the book to help you discover your core values and create your personal vision.

Member Portal

Secure lifetime access to your digital book and all included resources from any device.

Ready to Find Your Answer?

Stop wondering "what if" and start living "what is." Your journey to purpose and fulfillment begins with a single step.

Get the Book — $7

Includes instant access to the book + lifetime member portal

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